Nitin is a Senior Strategist at Fallon, but he wasn’t always. Before Fallon, he worked at a brand consultancy on brands like Scotch Tape, 3M, and General Mills; and he worked at a start-up customer intelligence platform as a content strategist and copywriter. Nitin started at Fallon in 2016, and he has since worked on KeyBank, Arby’s, H&R Block, International Delight, Silk, SToK, Lumber Liquidators, Cooper Tires, Betterment, Northside Achievement Zone and The Children’s Defense Fund. Nitin also co-leads Fallon’s internal diversity and inclusion committee, The Come Up, and he is a Diversity, Inclusion & Equity Fellow at the University of Minnesota’s Hubbard School of Journalism and Mass Communication. In his free time, Nitin likes to read the news, cook, travel, play board games, and watch stand-up comedy.