Beyond Boundaries: Shaping the Future of Communication
8:00 am to 8:30 am Registration and Refreshments
8:30 am to 8:40 am Welcome and Opening Remarks IABC Minnesota Board Leadership
8:40 am to 9:45 am Morning Keynote
What The Latest Research Tells Us About “Brand Thinking”
Dr. Allison Steinke, Ph.D., U of M Hubbard School of Journalism
9:45 am to 10:00 am Break
10:00 am to 11:00 am Main Room Session I (Virtual from England)
Rebranding BOFA: An International Challenge Accepted
Alvin Mennie, Marketing and Communications Manager,
Donaldson BOFA
11:00 am to Noon Main Room Session II
C-suite Perspectives 2025: Today’s Top Leadership Challenges
Matt Kucharski, President, Padilla
Noon to 1 pm Networking Lunch/Gift of Communication
Fred Badiyan, President, United Nations Association of the USA
1:00 pm to 2:00 pm Main Room Session III
Guest Speaker: To Be Announced
2:00 pm to 3:00 pm Main Room Session IV
Beyond Human Touch: A Multidimensional Investigation of Consumer Responses to AI-Generated Advertising
Dr. Greg Song, Ph.D.
3:15 pm to 3:30 pm Break
3:30 pm to 4:30 pm Closing Keynote
2200 Miles of Resiliency: Life Lessons From the Appalachian Trail Susan Otten, Founder & CEO Indie Do Good & IABC Minnesota Past President
4:30 pm to 6:00 pm Happy Hour: Beyond Boundaries: Shaping The Future of Communications After Hours
Sponsored By Omodt & Associates Critical Communications
(Those interested in joining, should contact Paul Omodt for details.)
The CONVERGENCE Summit is a great opportunity to deepen your understanding of the topics at forefront of business communications.