Jisu Huh, Ph.D.
|Dr. Jisu Huh, Ph.D. is Professor, Raymond O. Mithun Endowed Chair in Advertising, and Director of Graduate Studies at the Hubbard School of Journalism and Mass Communication, University of Minnesota. Dr. Huh’s research program covers a wide range of topics related to advertising and its effects especially in the digital and social media contexts.Specific areas of current research include computational advertising research, consumer trust and its role in viral advertising and information diffusion, viral advertising and consumer-brand engagement in social media, and direct-to-consumer advertising of healthcare products.
Dr. Huh is Past President of the American Academy of Advertising and serves on the Editorial Review Board of several journals in the field of advertising, including Journal of Advertising, International Journal of Advertising, Journal of Current Issues and Research in Advertising, and Journal of Advertising Education.