Arik is the principal of ACH Communications, a social media marketing consultancy based in Minneapolis. With more than 20 years’ experience in traditional and digital marketing, communications and public relations, Arik brings seasoned, strategic expertise to help Fortune 500 companies like Sleep Number, Walgreens, General Mills, Toro, Cargill and Ingersoll Rand define and deliver on their digital and social media marketing goals through the right mix of tools and strategies.
Within the marketing and PR community, Arik is known as a leading blogger, podcaster, and speaker. Arik’s blog, Talking Points (formerly Communications Conversations), has been in publication for more than 10 years. He is also the co-host of The Talking Points Podcast (along with General Mills’ Kevin Hunt), a monthly discussion about the latest trends and issues in digital and social media marketing.