Andy Gorski, Vice President Brand and Promotional Marketing, Best Buy
Andy Gorski is a seasoned marketer with both agency and client experience. As Best Buy’s Vice President of Brand and Promotional Marketing, Andy’s focus is on finding new ways to share the evolving story of the company, driving deeper connections with key customer groups and establishing a way to deliver and execute promotions that evolve with the industry and consumers alike.
Balancing sales expectations and the customer experience requires leveraging all legal means (and media channels) available to achieve those goals. He believes the best ideas, and ultimately success, are driven from rich data, keen insights and a balanced integrated strategy. He has applied this approach to everything from moving sale consultations from Best Buy’s big-box stores into the home, introducing Sasquatch for Jack Link’s Beef Jerky and selling Love with Subaru.
Learn more about Andy Gorski’s panel presentation at CONVERGENCE Summit: Relevance of Brand in the Digital Age