1:00 – 2:00 p.m. Panel Discussion: Building Trust – People on the Frontlines

Panelists:

Christine Hill, Sr. Media Relations Specialist, Hennepin Healthcare

Christine Hill has more than 25 years of experience in healthcare communications. From the 35W bridge collapse to the recent COVID pandemic, she coordinates risk and crisis communications and manages media relations at Hennepin Healthcare with compassion, sensitivity and professionalism. As the organization’s spokesperson, she recognizes the responsibility of being accountable to the communities served by HCMC and the significance of responsiveness and transparency. This is accomplished through the authentic delivery of effective, prompt communication with reporters to keep them apprised of story opportunities, as well as social media posts and other written and shared communications to promote the important work being done at Hennepin Healthcare.

 

Conny Bergerson, Director Public Relations, Allina Health

Conny Bergerson is a Public Relations professional with more than 20 years’ experience working in national and local TV news and public relations. She is a messaging strategist who has worked with news organizations and businesses across the country looking to match their stories and public relations goals to opportunities in earned media, events and public relations initiatives.

Her career has taken her across the country where she has coached clients and employees on how to create authentic, memorable connections to build better brands and helped navigate and manage unexpected business events. By using the power of communication, whether it’s in the media, on video, on social media or in one-on-one meetings, Conny is dedicated to continuously learning, adapting and promoting the growth of others through relationships and meaningful connections.

 

Aaron Lavinsky, Photojournalist

Star Tribune

Aaron Lavinsky is an award-winning visual journalist based out of Minneapolis, Minnesota. He is currently a staff photographer at the Minneapolis Star Tribune and produces daily and long form photo and video content. Lavinsky was part of the Star Tribune’s Pulitzer Prize-winning breaking news coverage of the aftermath of George Floyd’s murder in Minneapolis. His work has been recognized by Pictures of the Year International, the National Press Photographers Association Best of Photojournalism Awards and the Dart Awards for Excellence in Covering Trauma.

 

Moderator:

Joanne Henry, President

PR for Good