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Optimize Your Influence on LinkedIn

Anne Pryor, LinkedIn strategist and internationally recognized top 10 LinkedIn expert, is a keynote speaker at the upcoming Summit. She stresses the importance for job seekers to build their reputation on LinkedIn since it is used by 95 percent of recruiters, human resource and hiring managers to find candidates for jobs.

“I first recognized the power of LinkedIn to influence others in 2008 when I lost my job as senior director of Innovation at Carlson Marketing,” she said.

In 2009, she began teaching job seekers how to use LinkedIn and build their personal brand. Pryor emphasizes that a powerful personal brand will help them gain influence with recruiters, hiring managers and other LinkedIn members.

An effective LinkedIn presence establishes thought leadership and overall brand value.

You can increase your visibility — by identifying how you can add value to individuals and teams, posting a professional photo, creating a branded LinkedIn profile, and using a strategy to share your area of expertise.

She advises against posting a resume to your LinkedIn profile. “You should add your key accomplishments to your profile in a functional format.”

Job seekers should pay attention to the increased use of Artificial Intelligence (AI).

“The implication is that you need to understand algorithms around LinkedIn which are always changing since individuals like me identify them,” she said. “Did you know that using ‘I’ too much can indicate to recruiters that you’re egotistical?”

LinkedIn reveals that more and more members continue to add AI as a skill in their profile and Pryor recommends that you possess an understanding of AI and machine learning as it relates to communication and marketing strategies.

She strongly suggests that LinkedIn users add AI credentials to their LinkedIn profile to improve their chances of being viewed by recruiters and others searching for candidates. There are several free ways that individuals can gain knowledge in AI.

Attendees who connect with Pryor on LinkedIn will be able to view her posts with LinkedIn tips in their feeds. Join us at her keynote presentation to learn best practices and get advice from the LinkedIn expert.

LinkedIn Facts

LinkedIn Demographics

·         There are 722 million LinkedIn users. (source)

·         More than 171 million LinkedIn users are from the U.S. (source)

·         90 million LinkedIn users are senior level influencers and 63 million are in decision-making positions.

LinkedIn Content Marketing

·         How to and list posts perform the best on LinkedIn.

·         LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs.

·         280 billion feed updates are viewed annually.

Fun Facts

·         41% of millionaires use LinkedIn.

·         There are 35,000 skills listed on LinkedIn.

·         LinkedIn is available in 24 languages.

Note: Figures for total LinkedIn users and U.S. LinkedIn users were released in October 2020.