Martha Nevanen leads Marketing Communications for NorthMarq Capital, a national commercial mortgage banking firm which is part of the Pohlad Companies. From 2002-2017, she led the Marketing Communications strategy and execution for a growing family of commercial real estate firms, including United Properties, RJM Construction, NorthMarq Capital and Cushman & Wakefield’s Minnesota, Washington, Nevada and Utah offices. Her more than 25 years of communications and marketing experience range from strategic planning, advertising, employee communications, marketing communications and media relations, providing leadership through numerous rebranding initiatives, mergers/acquisitions and changes in business strategy.
In addition to commercial real estate, she has held a variety of marketing communications leadership and consulting roles in commercial insurance, manufacturing and public policy.
Within IABC, she has served in a variety of volunteer leadership roles, at the chapter, region and international level, most recently as chair of the Pacific Plains region.