As Vice President of Communications at the Mall of America, Dan Jasper is responsible to drive strategy and oversight for all external earned media and awareness for the company. He manages and directs various departments including public relations, social media, ESP communications hub, storytelling, entertainment, tourism and community relations. Manages other external communications efforts including partnership and community outreach and government affairs.
Dan is a key member of strategic interdisciplinary development team – working with business development, leasing, marketing and operations – to identify, recruit and integrate new brand, tenant and experience opportunities at the Mall.His other responsibilities include the overall communications strategy for the Mall, crisis communications management, building strong national, regional and local media connections, and serving as primary spokesperson.
During his tenure, the Mall has secured an extensive list of national coverage, including placements with news outlets such as CNN, The Wall Street Journal, The New York Times, Bloomberg TV, Food Network, Bravo, PBS, TLC, History Channel, People, Good Morning America, The Today Show, CBS This Morning, USA Today, and more. The result is more than 2,500 hours of broadcast coverage, 3,000 print clips, and 5,000 online stories about Mall of America annually.
Learn more about Dan Jasper’s panel presentation at CONVERGENCE Summit: Relevance of Brand in the Digital Age