2-3:10 p.m Closing Keynote: Moving Forward Playbook: data-driven steps for communication success

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2-3:30 p.m Closing Keynote: Moving Forward Playbook: data-driven steps for communication success

Your Moving Forward Playbook – Data-driven steps for communication success
John Fimiani, CEO, Upward Brand Interactions

 

Session description: 

Few things have changed the way we live and work like COVID, and many of those changes are here to stay. It will have an effect on how we communicate and interact with every internal and external stakeholder we encounter. How should we be rethinking our Marketing and Communication efforts? How do we transform ourselves, our teams and our work in light of – yet another – year filled with the unexpected? John Fimiani will share the research, ideas and insight you need to Move Forward. (You’ll get a copy of his latest Covid Playbook, too!)

About John Fimiani

John Fimiani is CEO and co-founding Partner at Upward Brand Interactions. With over 30 years of marketing experience, he has a proven track record in building successful businesses, brands and products in a diverse range of industries such as B2B, healthcare and consumer packaged goods.

A seasoned researcher, brand strategist and consultant, Fimiani has provided his expertise to global brands including P&G, HP, Dell, IBM, Starbucks, Harley Davidson, McDonalds and GE Medical. His healthcare clients have included Cleveland Clinic, Ohio State Medical Center, UC Irvine, Zimmer Spine, Lilly and others. Additionally, he focuses on digital strategy, sales engagement and customer experience across a range of industries.