1-1:45 p.m. Breakout Session 6: Changing the Narrative: The importance of DEI Communications

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1-1:45 p.m. Breakout Session 6: Changing the Narrative: The importance of DEI Communications

Susan Beatty, Vice President, Public Affairs & Communications, U.S. Bank

Marcus Brown, Assistant Vice President, Diversity, Equity and Inclusion Strategy, U.S. Bank

Communicators’ role in advancing diversity, equity, and inclusion (DEI) within an organization is at the forefront of any DEI initiative. U.S. Bank’s DEI journey has evolved over the past several years and recent significant changes have elevated the work, weaving it into all aspects of the business. As communicators we have opportunity, every day, to bring insight. More importantly, we have the power to help change the narrative by adopting more asset-based and strengths-based language because words matter.

In this session, the importance of listening to learn from community partners, having top leaders who are passionate and comfortable be involved to carry the message, and embracing an iterative approach will be examined.

About Marcus Brown, Assistant Vice President, Diversity, Equity and Inclusion Strategy, U.S. Bank

At U.S. Bank, Marcus sets the strategy for both the Black and LGBTQ+ employee segments and their respective business resource groups across the country. Prior to this role, Brown served as the Training and Development Program Manager for U.S. Bancorp Community Development Corporation where he oversaw the development, delivery, and evaluation of DEI programs, leadership training, manager and team engagement, and business line training. Previously, Marcus held positions at Missouri Jobs with Justice and the Deaconess Foundation working on systems-level change for socioeconomic justice, child well-being and improved health outcomes.

Currently, Marcus serves as a board member for Dream Builders for Equity and co-chair of the Color Brave board sub-committee for City Garden Montessori School. He is an alumnus of both the Gephardt Institute for Civic & Community Engagement’s Goldman Fellows Program and the CORO Fellows Program in Public Affairs.  He received both his Master of Social Work and Bachelor of Science in Urban Studies degrees from Washington University in St. Louis.

About Susan Beatty, APR, VP, Public Affairs & Communications, U.S. Bank

Susan oversees strategic communications for U.S. Bank’’s Corporate Social Responsibility and Diversity, Equity and Inclusion. She also supports communication efforts for significant sponsorships including: the launch of U.S. Bank Stadium, Superbowl 52, the 2019 NCAA Men’s Final Four and key technology partnerships with Girls Who Code and Technovation.

Prior to joining U.S. Bank, Susan led communications at Bremer Bank in St. Paul where she initiated the company’s first social media program and at Piper Jaffray focusing on media relations. She has held many nonprofit and professional association board positions. Susan graduated from the University of Minnesota in the Twin Cities with a bachelor’s degree in Journalism and Public Relations and the University of St. Thomas with a Master’s of Business Communication degree.