Communicating with employees about wellness has long been a focus of employers. But COVID-19 has raised the stakes, requiring employers to provide broader education and communications about health and illness prevention. Employees are seeking reliable sources of information, and the techniques of the past may no longer be enough. Attend this session to learn how two area health care organizations are tackling communications with their employees during times of uncertainty — and the lessons they have learned along the way.
Sara Messina, Director, Staff Engagement Communications, Mayo Clinic
Casey Bensen, Senior Communications Specialist, Mayo Clinic Health System
Staff engagement communicators will share how they employed a strategic approach to advancing health care- and COVID-19-related communications through their “Lead by Example” campaign. They’ll discuss how, supported by research, they’ve engaged employees using influencers and other subject matter experts to connect with an audience in a way that matters.
Michael Morris, Director, Business Development, St. Francis Regional Medical Center
Dayna Stroik, Senior Specialist, Marketing Communications, St. Francis Regional Medical Center
St. Francis Regional Medical Center in Shakopee has a small but nimble communications team with expansive reach internally with staff, and externally through patients and community members in Scott County. As the nation’s only tri-owned hospital, its unique ownership structure provides access to leading clinical experts who helped shape COVID-19 communications for the hospital. They will discuss St. Francis’ role in communicating important messages throughout the pandemic, and how efforts to maintain staff engagement helped balance critically important and oftentimes ever-changing information.
About Casey Bensen, Senior Communications Specialist, Mayo Clinic Health System
Casey Bensen is a senior communications specialist for Mayo Clinic Health System, where she supports internal communications delivery for staff at the organization’s clinics and hospitals in Iowa, Minnesota and Wisconsin. Prior to Mayo Clinic Health System, Casey was a strategy and communications consultant for Allianz Life Insurance Company of North America. She has a B.A. in Communication from Bethany Lutheran College in Mankato, Minnesota, and an M.B.A. from Cardinal Stritch University in Milwaukee, Wisconsin.
A lifelong Minnesota resident, Casey is an avid Gophers fan and is looking forward to once again attending many sporting events with her husband. She also enjoys theater, playing golf and spending as much time as possible with her nieces and nephews, and sometimes their parents too.
About Sara Messina, Director Staff Engagement Communications, Mayo Clinic
Sara leads internal communications strategy and delivery in support of Mayo Clinic’s strategic plan and staff engagement with Mayo’s values-aligned culture. Prior to Mayo Clinic, Sara served as vice president of communications for the Bank of New York Mellon, and held communications positions at the Institute of Internal Auditors, the Federal Reserve Board and the Federal Reserve Bank of Atlanta. She has a B.S. in Economics, an M.Ed. in Secondary Education and an M.B.A., all from the University of Florida, Gainesville.
About Michael Morris, Director of Business Development, St. Francis Regional Medical Center
Michael serves as director of business development at Shakopee’s St. Francis Regional Medical Center. In this role, he leads the hospital’s strategy and business development, marketing and communications, community outreach, public relations, guest services and employee wellness programs. Michael also serves as the leader for the Saints Foundation, which serves as the philanthropic organization for both St. Francis and St. Gertrude’s Health and Rehabilitation Center. Michael earned a bachelor’s degree in health promotion from the University of Northern Iowa and a master’s in healthcare administration from the University of Iowa.
About Dayna Stroik, Senior Specialist, Marketing Communications, St. Francis Regional Medical Center
Dayna has been the senior marketing communications specialist at St. Francis Regional Medical Center since April 2018. She balances a multitude of roles, managing St. Francis’ marketing and communications campaigns, internal communications, public relations, website, blog, social media, brand and collateral materials.