Resistance is Futile: What Every Corporate Communicator Must Know Now About Organizational Change Management

Presenter: Karyn Kroening, Senior Manager, RBA Consulting

Defined as “The People Side of Change,” the growing discipline of Organizational Change Management (OCM) is being embraced– and implemented — by businesses ranging from Fortune 500 corporations to start-ups. Why? Because McKinsey estimates that a whopping 70% of change initiatives in organizations like yours fail – largely because employees resist that change. Now OCM expert Karyn Kroening, a senior manager at Minneapolis-based RBA Consulting with a background that spans such familiar corporations as Land O’ Lakes, Valspar, and M.A. Mortenson, will show IABC members how they can play a pivotal role in helping their organizations understand (and overcome) resistance to technology, culture and other types of change. In this lively presentation, Karyn will reveal the 3 Biggest Myths about OCM, the Four OCM Best Practices and how to prove OCM’s value to upper management.


Read more by downloading RBA Consulting’s whitepaper Are You Missing A Critical Component to Your Change Initiative? How to Address the People Side of Change that covers these key points. 


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