Lunch Keynote: Differentiate Your Organization Through Purpose

Lunch Keynote:
Differentiate Your Organization Through Purpose

Learn more about the State of the American Workplace report that outlines the forces causing organizations to reconsider how they optimize performance in a time when the very essence of how, when and where people work are shifting. Also, see a preview of Ed O’Boyle talking about how to use this information to drive greater business impact.

A limited number of lunch-only seats are available. Select lunch only on the registration form.

Ed O’Boyle, Global Practice Leader, Gallup

It starts with true employee engagement—not to be confused with the convoluted term that has become synonymous with “satisfaction” or “happiness”. A fully engaged employee base not only contributes to a 21% increase in organizational productivity, but also acts as the crucible for creating customer engagement. Talented, fully engaged employees establish an emotional connection between the organization and the customer, resulting in customers who are “true believers” and maintain loyalty over time. These customers may have the most direct impact on profit, as they represent a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth. Furthermore, organizations who align both their employee and customer engagement efforts with their unique purpose in every level of the company see a dramatic increase in productivity and a creative competitor differentiator that simply can’t be matched.

Gallup’s Global Practice Leader, Ed O’Boyle will present Gallup’s latest research on employee engagement, customer engagement, and organizational purpose, discuss methods for measuring and implementing changes and demonstrate how these three pieces work together to create a differentiated, productive, and profitable organization.

You will learn:

  • The latest research on employee engagement and customer engagement and their impacts on an organization’s productivity, profitability, and culture
  • The most effective way to measure employee engagement and customer engagement
  • What is an organization’s purpose and how it forms a competitive differentiation

This session will discuss the convergence between engaging customers and engaging employees. When they are in sync, magic happens. The findings are based on years of client research and built with insights from the State of the American Workforce Report released in February 2017. Attendees will receive a copy of the report.



Ed O’Boyle, Global Practice Leader at Gallup, is an accomplished marketing professional and consultant who helps organizations around the world align and drive their employee and customer engagement. His expertise in branding, purchasing patterns, and behavioral economics enables a wide range of clients to optimize performance by better understanding and managing the intricacies of human nature.

At Gallup, Ed oversees strategic vision for the company’s Workplace and Marketplace practices. He is responsible for turning ideas into innovation using Gallup’s leading-edge science and discoveries as a guide. Ed was instrumental in developing the company’s B2B framework, which empowers clients to achieve exponential increases in performance through customer engagement and impact.

Ed brings more than 18 years of marketing and branding experience to Gallup. He previously served in roles in brand management, strategic planning, and innovation at Diageo, Capital One, and Frito-Lay. Ed earned his master’s degree in business administration from the University of North Carolina at Chapel Hill and his bachelor’s degree in business administration from Virginia Commonwealth University in Richmond, Virginia.