Panel Discussion. Relevance of Brand in the Digital Age

Moderator: Susan Otten, Founder/CEO, Otten Associates & Indie Do Good

Presenters:
Andy Gorski,
Vice President Brand and Promotional Marketing, Best Buy
Dan Jasper, Vice President of Communications, Mall of America
Devon Block,
Brand Manager, Small Business Revolution, Deluxe
Angela Gearhart, VP of Brand Experience, Sleep Number
Joe Poulos, Senior Director of Communications, Target

With lines blurring between a physical and digital presence, competition has exploded. This panel will address how to compete, increase your brand’s significance and improve both internal and external brand engagement in this time when rapid change is the new norm.

“We need to meet the consumer where and how they want to shop, experience and gather information on their terms. Online, phone, store, events – retail is everywhere and anywhere the customer wants to interact with your brand.” Angela Gearhart, VP of Brand Experience, Sleep Number

“We need to stop shouting at our customers, and start walking alongside them. So many companies are just trying to yell louder than their competitors about their products instead of showcasing the power of their products in a natural way. This is the sweet spot of the Small Business Revolution, how do we authentically walk alongside the small businesses that we are champions of and in turn showcase and sell the products and services of Deluxe.“
Devon Block, Brand Manager, Small Business Revolution, Deluxe

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