2019 Agenda

The Convergence of Communications and Business Success

Preparing mid- to senior-level communications and marketing professionals for navigating changes in our profession.

Updated: Feb. 10, 2019                            Check back soon as new updates are being made!

Time Topic Presenter Room
7:00-8:00 a.m. Registration, Continental Breakfast and Networking n/a Commons Lobby
8:00-9:00 a.m.

Morning Keynote

Using Improv to Develop Leadership Skills/Corporate Culture: Think Faster, Think Differently John Sweeney
Margi Simmons
Brave New Workshop
Johnson Great Room
9:15-10:00 a.m.

Breakout Sessions #1

The Culture Factor: How Organizations Buy Communication Strategies, Ideas and People

Steve Wehrenberg talks about working with senior leaders

Steve Wehrenberg
Teaching Professor
University of Minnesota
Johnson Great Room
Is your Bias Showing? Amy Tolbert, PhD, CSP
Co-Creator of Discovering Diversity Profile® (DDP)
Spectra Diversity
Swain Room
Visual Storytelling/Data Visualization Regina McCombs
Lecturer, Senior Fellow
University of Minnesota
Ski-U-Mah Room
10:15-11:00 a.m.

Breakout Sessions #2

A Spark of Creativity to Fuel Your Career and Organization Glenn Karwoski
Managing Director
Karwoski & Courage
Swain Room
Libel Proofing Your Public Relations Campaign Leita Walker
Ballard Spahr, LLP
Ski-U-Mah Room
11:15 a.m.-12:45 p.m.

Lunch and Keynote

Edelman Trust Barometer + Earned Brand Kevin Cook
Chief Operating Officer
Edelman Chicago
Johnson Great Room
1:00-2:00 p.m.


Corporate Social Responsibility and Linking Brands to a Cause: Choices, Risks and Rewards Karin McCabe
Outreach Director
Johnson Great Room


2:15-3:00 p.m.

Breakout Sessions #3

Ethics and Trust

Scott Libin
Senior Fellow
University of Minnesota
Johnson Great Room
Capturing Attention in an Algorithmic World Greg Swan
Director of Digital & Social
Swain Room
Internal Crisis Communications — 10 Best Practices Allen Sommerfeld
Senior Communications Officer
Minnesota Department of Agriculture
Ski-U-Mah Room
3:15-4:00 p.m.

Closing Keynote


Get to know Victoria Dew Victoria Dew
Dewpoint Communications
Johnson Great Room
4:00-6:00 p.m.

Closing Networking Reception

Happy Hour, Closing Remarks and Door Prizes *Must be present to win Swain Room

 Coffee will be served throughout the day.