2019 Agenda

The Convergence of Communications and Business Success

Preparing communications, marketing and PR leaders for navigating changes in our profession.

Updated: March 22, 2019


View the Final Program:  IABC Convergence Program 2019 FINAL




Time Topic Presenters Room
7:00-8:00 a.m. Registration, Continental Breakfast and Networking n/a Commons Lobby
8:00-9:00 a.m.

Morning Keynote

Mindset of Discovery: How to Use the Micro-Behaviors of Improvisation to Think Differently and Build a Culture of Innovation John Sweeney
Margi Simmons
Brave New Workshop
Johnson Great Room
9:15-10:00 a.m.

Breakout Sessions #1

The Culture Factor: How Organizations Buy Communication Strategies, Ideas and People

Steve Wehrenberg talks about working with senior leaders

Steve Wehrenberg
Teaching Professor
University of Minnesota
Johnson Great Room
Is your Bias Showing? Amy Tolbert, PhD, CSP
Co-Creator of Discovering Diversity Profile® (DDP)
Spectra Diversity
Swain Room
Visual Storytelling: What Research Tells Us, and How to Make it Work in the Real World

Regina McCombs
Lecturer, Senior Fellow
University of Minnesota

Chris Havens
Manager of Communications
Best Buy

Boua Xiong
Sr. External Communication Advisor
Best Buy

Ski-U-Mah Room
10:15-11:00 a.m.

Breakout Sessions #2

A Spark of Creativity to Fuel Your Career and Organization Glenn Karwoski
Managing Director
Karwoski & Courage
Swain Room
Libel Proofing Your Public Relations Campaign Leita Walker
Partner, Ballard Spahr, LLP
Ski-U-Mah Room
11:15 a.m.-12:45 p.m.

Lunch and Keynote

Edelman Trust Barometer + Earned Brand Kevin Cook
Chief Operating Officer, Edelman Chicago
Johnson Great Room
1:00-2:00 p.m.

Corporate Responsibility Panel

Companies Taking a Stand: Risks and Rewards Karin McCabe
Outreach Director

Ed Kamrin
Communications Manager of Corporate Citizenship

Kirsten Morell
Senior Manager of Issues Management
Best Buy

Johnson Great Room


2:15-3:00 p.m.

Breakout Sessions #3

Ethics in a “Trust Crisis” Era

Scott Libin
Senior Fellow, University of Minnesota
Swain Room
Capturing Attention in an Algorithmic World Greg Swan
Director of Digital & Social, Fallon
Johnson Great Room
Crisis Communication — An Internal Perspective Allen Sommerfeld
Senior Communications Officer
Minnesota Department of Agriculture
Ski-U-Mah Room
3:15-4:00 p.m.

Closing Keynote

Human Communications: How Putting People First Benefits Business Victoria Dew
Incoming IABC Chair
Dewpoint Communications
Johnson Great Room
4:00-6:00 p.m.

Closing Networking Reception

Happy Hour, Closing Remarks and Door Prizes *Must be present to win Swain Room

 Coffee will be served throughout the day.