Agenda

The final Convergence Summit 2018 Program is now available to help you plan your day. Or see the at-a-glance agenda below.

The Convergence of Communications and Business Success

Preparing mid- to senior-level communications and marketing professionals for navigating changes in our profession.

Time Topic Presenter Room
7:30-8:00 a.m. Registration, Continental Breakfast and Networking n/a Commons Lobby
8:00 a.m.

Welcome

IABC Welcome Sarah Matsumoto
IABC Minnesota President
Johnson Great Room
8:15-9:00 a.m.

Morning Keynote

Thriving in an Age of Disruption: The Convergence of Communications, Business and Technology Enabled Marketing Dan Mallin
Founder and CEO
Equals 3, LLC
Johnson Great Room
9:15-10:00 a.m.

Breakout Sessions #1

Beyond the Label: The Limitless Communicator Rebekah Fawcett
Sr. VP, Head of Enterprise Communications
US Bank
Johnson Great Room
Using Data to Guide Business Strategy Mike Goracke
Digital Strategist & Strategy Discipline Manager
RBA Consulting
Swain Room
Shield Bearer or Seasoned General: How the C-Suite Engages and Leverages Crisis Communications Consultants Paul Omodt, ABC, APR, MBC
Omodt & Associates Critical Communications
Adjunct Professor
University of St. ThomasMike Porter, PhD Professor
University of St. Thomas
Ski-U-Mah Room
10:15-11:00 a.m.

Breakout Sessions #2

The Physics of Brand Aaron Keller
Co-Founder
Capsule Design
Swain Room
Corporate Social Responsibility: The Messages that Matter Dr. Amy O’Connor
Assistant Professor
U of M Hubbard School of Journalism and Mass Communication
Ski-U-Mah Room
11:15 a.m.-12:45 p.m.

Lunch and Keynote

Edelman 2018 Trust Barometer Jay Porter
President
Edelman Chicago
Johnson Great Room
1:00-2:00 p.m.

Media Relations Panel

 

Navigating a Distrustful World Hungry for Credible News

Moderated by:

Michael Walsh, ABC, APR
VP of Corporate Communications
US Bank

 

Neal St. Anthony
Business Columnist /Reporter
Star TribuneDale Kurschner
Editor
Twin Cities Business

Dirk DeYoung, Editor
Minneapolis-St. Paul Business Journal

Chris Graves
Managing Editor
MPR

Johnson Great Room
 

 

2:15-3:00 p.m.

Breakout Sessions #3

Reality Check: Tackling Tomorrow’s Trends Today

Nina Hale
Founder
Nina HaleJoel Erb
Sr. Director of Digital Growth
Padilla
Johnson Great Room
Building a Brand from the Inside-Out Nicki Gibbs
EVP, Strategy
Beehive Strategic Communication
Swain Room
Think Like an Executive: How to Advance Your Career in Communications Steve Wehrenberg
Teaching Professor and Program Director
U of M
Ski-U-Mah Room
3:15-4:00 p.m.

Closing Keynote

 

The Art of Building Trust Rhoda Olsen
Vice-Chair, Board of Directors
Great Clips
Johnson Great Room
4:00-4:15 p.m.

 

Closing Remarks and Door Prizes *Must be present to win Johnson
Great Room

 Coffee will be served throughout the day.