2020 Agenda

7 – 8 a.m.  Registration, Continental Breakfast and Networking

8 – 9 a.m.  Welcome and Opening Keynote Presentation

Welcome to CONVERGENCE in your Career

Emcee for the day: Camie Melton Hanily, Director, Marketing and Communications, Hydraulics Business, Eaton; President, IABC Minnesota

Opening Keynote. The Power of Story Telling

Presenter: Boyd Huppert, KARE 11, Producer/Host of KARE 11’s weekly “Land of 10,000 Stories” segment and general assignment reporter

9:15 – 10 a.m.  Breakout Sessions

Breakout Session 1. Viral Advertising: How Using a Trust Algorithm Can Impact the Speed and Reach of your Message

Presenter: Jisu Huh, Ph.D., Associate Professor, School of Journalism and Mass Communication, University of Minnesota

Breakout Session 2. Corporate Social Responsibility Shifts to Collective Social Impact

Presenters: Brian Numainville, President, NUMINSIGHTS LLC and strategic advisor, MATTER
Joanne Henry, President, PR for Good

Breakout Session 3. How to Use Data to Listen and Communicate Better

Presenter: Dave Mathias, Founder, Beyond the Data

10:15 – 11 a.m.  Breakout Sessions

Breakout Session 4. Synced Advertising: Capturing the Attention of Multitasking Consumers

Presenter: Claire Segijn, Ph.D., Assistant Professor in Advertising at the Hubbard School of Journalism and Mass Communication, University of Minnesota

Breakout Session 5. Resistance is Futile: What Every Corporate Communicator Must Know Now About Organizational Change Management

Presenter: Karyn Kroening, Senior Manager, RBA Consulting

11:15 a.m. Lunch and Round Table Networking

Lunch and Networking. Each table will have a host.

11:45 a.m. – 12:45 p.m. Lunch Keynote

Lunch Keynote. In Search of Trust: How Authentic Content Drives Customer Experience

Presenter: Lee Odden, CEO, TopRank Marketing

1 – 2 p.m.  Panel Discussion

Panel Discussion. Relevance of Brand in the Digital Age

Moderator: Susan Otten, Founder/CEO, Otten Associates & Indie Do Good

Presenters:
Andy Gorski, Vice President Brand and Promotional Marketing, Best Buy
Dan Jasper, Vice President of Communications, Mall of America
Devon Block,
Brand Manager, Small Business Revolution, Deluxe
Angela Gearhart, VP of Brand Experience, Sleep Number
Joe Poulos, Senior Director of Communications, Target

2:15 – 3 p.m.  Breakout Sessions

Breakout Session 6. An Inside Look at Artificial Intelligence for Communicators

Presenters: Mary Hills, IABC Fellow, ABC, Six Sigma, FRSA
Business Principal, HeimannHills Marketing Group, Chicago
Graduate Adjunct Faculty, Loyola University Chicago

Sebastian James
Owner, PR & Technology Workshop, Chicago

Breakout Session 7. Gender Differences and Communication Styles — What Communicators Should Know in the Workplace

Presenter: Amelia Reigstad, Ph.D., Faculty, Hubbard School of Journalism and Mass Communication, University of Minnesota

Breakout Session 8. Digital Inclusivity

Presenter: Michele Landis, Co-Founder of Accessible360

3:15 – 4:15 p.m. Closing Keynote 

Closing Keynote. Beyond Grit: Powerful Practices to Gain the High-Performing Edge

Presenter: Cindra Kamphoff, Ph.D., Executive Coach, Mentally Strong Consulting

4:15 – 6 p.m. theEMPLOYEEapp by APPrise Mobile Networking Reception

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