2020 Agenda

CONVERGENCE Summit 2020 will now be held virtually on Wednesday, August 12 (4-7 p.m.) and Thursday, August 13 (9 a.m. – 4:30 p.m.). 

See the updated CONVERGENCE Summit 2020 Program, which includes loads of great session-related content. Printed copies, provided by Bolger, will be mailed to you prior to the event. If you have not yet submitted your mailing address, contact Ann Krzmarzick at amkrzmarzick@hotmail.com asap.

AGENDA – Wednesday, August 12

Welcome to CONVERGENCE in your Career

Emcee for the day: Michael Walsh, ABC, APR, MBC

4 p.m. Keynote Presentation

Keynote. In Search of Trust: How Authentic Content Drives Customer Experience

Presenter: Lee Odden, CEO, TopRank Marketing

5 – 7 p.m. theEMPLOYEEapp Networking Reception


AGENDA – Thursday, August 13

9 – 9:55 a.m.  Welcome

Opening Keynote. The Power of Story Telling

Presenter: Boyd Huppert, KARE 11, Producer/Host of KARE 11’s weekly “Land of 10,000 Stories” segment and general assignment reporter

10 – 10:45 a.m.  Breakout Sessions

Breakout Session 1. Viral Advertising: How Using a Trust Algorithm Can Impact the Speed and Reach of your Message

Presenter: Jisu Huh, Ph.D., Associate Professor, School of Journalism and Mass Communication, University of Minnesota

Breakout Session 2. Corporate Social Responsibility Shifts to Collective Social Impact

Presenters: Brian Numainville, President, NUMINSIGHTS LLC and strategic advisor, MATTER
Joanne Henry, President, PR for Good

Breakout Session 3. How to Use Data to Listen and Communicate Better

Presenter: Dave Mathias, Founder, Beyond the Data

10:45 – 11 a.m.  BREAK

11 – 11:45 a.m.  Breakout Sessions

Breakout Session 4. How to Create an Employer Brand Social Media Strategy that Attracts (and Retains) Top Talent

Presenter: Arik Hanson, Principal, ACH Communications

Breakout Session 5. Synced Advertising: Capturing the Attention of Multitasking Consumers

Presenter: Claire Segijn, Ph.D., Assistant Professor in Advertising at the Hubbard School of Journalism and Mass Communication, University of Minnesota

Breakout Session 6. Resistance is Futile: What Every Corporate Communicator Must Know Now About Organizational Change Management

Presenter: Karyn Kroening, Senior Manager, RBA Consulting

11:45 a.m. – 12 Noon  BREAK

12 – 12:45 p.m. Lunch and Round Table Networking

Lunch and Networking. Each table will have a host with conversation-starter topics that you can choose in advance.

Sponsored by Brandpoint

12:45 – 1:45 p.m.  Panel Discussion

Panel Discussion. Relevance of Brand in the Digital Age

Moderator: Susan Otten, Founder/CEO, Otten Associates & Indie Do Good

Andy Gorski, Vice President Brand and Promotional Marketing, Best Buy
Nitin Dua, Senior Strategist, Fallon
Devon Block,
Brand Manager, Small Business Revolution, Deluxe
Mark Jenson, Faculty, Hubbard School

Sponsored by PLDG

1:45 – 2 p.m. BREAK

2 – 2:45 p.m.  Breakout Sessions

Breakout Session 7. An Inside Look at Artificial Intelligence for Communicators

Presenters: Mary Hills, IABC Fellow, ABC, Six Sigma, FRSA
Business Principal, HeimannHills Marketing Group, Chicago
Graduate Adjunct Faculty, Loyola University Chicago

Sebastian James
Owner, PR & Technology Workshop, Chicago

Breakout Session 8. Gender Differences and Communication Styles — What Communicators Should Know in the Workplace

Presenter: Amelia Reigstad, Ph.D., Faculty, Hubbard School of Journalism and Mass Communication, University of Minnesota

Breakout Session 9. Digital Inclusivity

Presenter: Michele Landis, Co-Founder of Accessible360

2:45 – 3 p.m.  BREAK

3 p.m. Thank You from U of M

Presenter: Elisia Cohen, PhD, Director, Hubbard School of Journalism and Mass Communication, University of MN

3:15 – 4:15 p.m. Closing Keynote 

Closing Keynote. Beyond Grit: Powerful Practices to Gain the High-Performing Edge

Presenter: Cindra Kamphoff, Ph.D., Executive Coach, Mentally Strong Consulting

Sponsored by Celarity

4:15 – 4:30 p.m. Recap and Prizes

Register Now